2016 Art Label:
No Negroni without Campari
Watch the new Campari art label video
The 2016 new limited edition labels theme, “There is no Negroni without Campari”, celebrates Campari’s pride in being an essential ingredient of the original recipe – an iconic mix of Campari, gin, and sweet red vermouth created by chance in Florence in 1919 by Count Camillo Negroni.
Crafted with a simple yet eye-catching design, the three new Art Labels emphasise at the same time the iconic elements of the Campari brand (the bottle itself and of course, the glass) and Negroni as one of the most famous contemporary classic cocktails in the world, despite approaching its 100th birthday.
Just as there is no Negroni without Campari,there is also no Negroni without the passion and creativity of the world’s bartenders, whose creativity has fuelled hundreds of twists and reinterpretations of this iconic classic, each complementing Campari’s uniqueness.